12 Mar 2012

05.30, And Away We Go

It's 5.30 in the morning. I've already been up for half an hour, having breakfast and getting ready to head out to the snow-heavy airport in Tromsø. Today is a long awaited day. The day when me and my sister Therese head out to Austin, Texas for a week of musical nirvana at the worlds largest music business festival SXSW.

The preparations have been going on since INTRO announced Dreamcatcher as the winner of the "Talent of the Year"-award three weeks ago. Meetings with industry-people have been arranged. A gig-schedule has been put up. Promo-material for Dreamcatcher has been designed and printed, and a special promotional-CD has been made - shining the spotlight on four fabulous artists from the arctic north; artists that WE believe have a bright future in the music industry! The artists we've chosen are: Peter Estdahl, Oh!, Heidi Solheim and Cazadores. We love them all to bits, and hope you will too!

As we're painfully aware of - music industry representatives such as managers, record-company officials, promoters, bookers and festival-people get given heaps of promo-CDs at SXSW, so to make sure OUR CD stands out, we've hand made individual album covers for all the 50 CD's we bring with us. Armed with misc scrapbooking-equipment, we sat down and spent around 100 manhours on creating these special edition CDs. A huuuuge thanks to the creative people who helped and made it possible. Here's a couple of photos of the album-covers:



If you see us at SXSW, make sure to get a copy of this CD. We personally vouch for the quality of the artists we present there! I've also updated the website www.dreamcatchermusic.com so that you can read more about the artists there and link up to their websites and stuff :)

Anyways... It's time to go to the airport now. Avinor says the airport is still open despite of the ghastly weather, so fingers crossed there will be no major delays.

Please check local newspapers website www.itromso.no every now and then this week, as we'll be having a very special SXSW-blog there reporting on all the weird stuff we're up to ;)

See you soon, peeps! <3

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